LinkedIn is a professional social media network that allows users to connect with other professionals, job recruiters, and potential employers. Users can create a profile that showcases their education, work experience, skills, and professional interests. They can also use the platform to search for jobs, connect with other professionals, and showcase their portfolio.

LinkedIn is a powerful tool for professionals to expand their professional network, and to build their personal brand by sharing their skills, experiences, and accomplishments. It's also used by recruiters and hiring managers to find and evaluate potential employees, making it a valuable tool for job seekers as well.

LinkedIn is also a great platform for businesses to market their products and services, and to find potential customers and partners. Companies can create a company page, where they can showcase their products and services, post job openings and industry news, and connect with other companies.

Overall, LinkedIn is a professional networking platform that allows professionals to connect, share information, and advance their careers.

How to best reach your audience and followers on LinkedIn?

The best time to post on LinkedIn can vary depending on your target audience and the nature of your content. However, research suggests that the best times to post on LinkedIn are during the working week, rather than weekends.

In general, the best time to post on LinkedIn is during the workweek, and the best days are Tuesday, Wednesday, and Thursday. The best times to post are during the morning, before 9 a.m. and after 5 p.m.

It is also important to note that the best time to post may change based on your industry and target audience. For example, if your target audience is mainly located in a different time zone, you should consider posting during their peak hours. Additionally, experimenting with different times and days to see when your posts get the most engagement can also help you to identify the best time to post.