It is the moment where your company is preparing the strategic company goals and are cascaded throught the organization. As per your company policy, your objectives are expected to be SMART.

Using SMART objectives can help to ensure that goals are clear, measurable, and achievable, and that they align with the overall strategy and mission of an organization.

SMART objectives are specific, measurable, attainable, relevant, and time-bound goals. To write a SMART objective:

  1. Start with a clear, specific goal. Be specific about what you want to achieve and avoid vague or general statements.
  2. Make sure the goal is measurable. Include specific metrics or criteria that will allow you to track progress and determine when the goal has been achieved.
  3. Ensure the goal is attainable. Consider the resources and constraints that will impact the ability to achieve the goal.
  4. Make sure the goal is relevant. Align the goal with the overall mission and strategy of the organization or project.
  5. Establish a time frame. Set a deadline for achieving the goal to create a sense of urgency and focus.

Example: A SMART objective for a marketing campaign would be: “Increase website traffic from social media by 20% within the next 3 months through the implementation of targeted ads on Facebook and Instagram.”

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