Apple has recently released a short film shot entirely on an iPhone 14 Pro, as part of the company's “Shot on iPhone” series, which highlights productions filmed using Apple's phones. The 15-minute video was shared by Apple CEO Tim Cook on the Chinese social media platform Weibo, and was intended to celebrate the Chinese New Year.
Cook explained that the film is a representation of “the power of pursuing your passion.” Additionally, Apple has released limited edition AirPods Pro, with a special design featuring a rabbit, which is a symbol of the upcoming year according to the Chinese calendar. The special AirPods are available for purchase in China, Taiwan, Macau, and Hong Kong. Apple's actions are part of its efforts to strengthen its position in the Chinese market, where it has a potential customer base of over a billion people.