Tim Cook shares iPhone video for the China Spring Festival (Chinese New Year)

has recently released a short film shot entirely on an 14 Pro, as part of the company's “Shot on ” series, which highlights productions filmed using 's phones. The 15-minute video was shared by CEO Tim Cook on the Chinese social platform , and was intended to celebrate the Chinese New Year.

Cook explained that the film is a representation of “the power of pursuing your passion.” Additionally, has released limited edition AirPods Pro, with a special design featuring a rabbit, which is a symbol of the upcoming year according to the Chinese calendar. The special AirPods are available for purchase in China, Taiwan, Macau, and Hong Kong. 's actions are part of its efforts to strengthen its position in the Chinese market, where it has a potential customer base of over a billion people.