The importance of building a brand in the metaverse
Published by
City AM
City AM
By Darren Parkin by Charles Stanton, CMO at Web3 and metaverse company [*Forj*](http://forj.network) Thursday October 28 2021 isn’t a day remembered for many things. In fact, as days go, it was surprisingly uneventful by recent standards, bar an innocuous name change for social media goliath Facebook, whose parent company were to henceforth be rebranded as Meta. It’s an event you may well be recalling to younger generations as it marked the advent of a new age for online experience, freedom of expression, and workplace efficiency (if Meta is to be believed). A new age of the metaverse had begu…
