Social media research company Brandwatch has compiled a list of the 50 most influential people on Twitter in 2022. Using its Brandwatch Audiences tool, the company has established an influencer score. This score measures an account’s influence over time, based on the actual level of engagement it creates. “While large numbers of followers, retweets, and replies will help, the more influential the people they engage with, the better the score,” the company says.
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