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The ongoing change in consumer behavior has led many businesses to reimagine and rebuild their digital marketing efforts, as social media now makes up for a majority of online interaction and digital communication between brands and consumers. Advancements in tech gave access to consumers for social mediaAdvancements in technology and software gave way to the widespread adoption of several innovative digital tools. These tools include the Internet of Things (IoT), mobile networks, and technologies that once seemed foreign to consumers. On the back of this upgrade, we now see businesses having …

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