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Meta is to turn all Instagram videos into Reels. The social media giant – which is the parent company of Facebook, Instagram, and WhatsApp – launched the 90-second video feature back in 2020 after the rise of rival TikTok and is now trialling a feature that will see all of its videos take on the Reels format. Alongside a screenshot that read “video posts are now shared as reels”, industry analyst Matt Navara wrote on Twitter: “Instagram is now making EVERY video a Reel!” His claims were then backed up by Meta, who claimed that the feature was being “tested out” gradually amongst random users. …

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