How can brands appeal to Generation Z?

By Ivan-balvan / Getty Images Social networks have completely changed the game when it comes to advertising. To meet the new expectations of Generation Z, marketers must now adapt their communications strategies. So what are the secrets to seducing this younger audience? Social networks have completely changed the game when it comes to advertising. To meet the new expectations of Generation Z, marketers must now adapt their communications strategies. So what are the secrets to seducing this younger audience? They are the consumers of tomorrow. The young people of Generation Z represent “an est…

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